Curated and Community Tracks
Two ways to launch, team-evaluated or market-selected
Umia provides two ways for teams to launch, each built for a different situation. If you have traction, a known team, or an existing relationship with the ecosystem, the Curated Track gets you evaluated and listed directly. If you're earlier, or you'd rather prove demand than credentials, the Community Track lets the market decide.
The Curated Track
On the Curated Track, the Umia team evaluates and lists projects directly; there is no competitive market stage. It's designed for projects with existing traction, a known team, or a prior ecosystem relationship, and it's active from day one: the platform's earliest launches all go through curation, because they set the quality benchmark everything after them is measured against.
What the application covers. The intake asks for the full picture: your legal and entity status (existing entities, where IP sits, investor and token rights), your token structure if one exists, your funding history, product stage and traction, and your intended auction setup. Traction claims are verified independently, so self-reported numbers will be cross-checked. Vague answers slow the process more than honest "I don't know"s.
Timeline. After the working phase (due diligence, legal, tokenomics, auction configuration; see the Legal Framework), Curated projects go to the Curation Committee with a DD pack for an async review of about 5 working days before the launch date is set.
If you believe your project fits the Curated Track, reach out at inbound@umia.finance.
The Curation Committee
The committee owns the quality bar: it reviews Curated Track applications and launch-ready submissions, and it maintains the standard the track promises. Its judgment is the human layer on top of the DD process, and its approval is the last gate before a Curated launch.
The Community Track
The Community Track is permissionless: projects self-apply, are grouped into cohorts, and compete in a curation decision market, where UMIA holders rank the cohort's projects by conditional price. The top-ranked projects are admitted to launch; the rest can reapply to a future cohort.
This does something no committee can: it prices admission. Instead of a panel's opinion, admission reflects what a market of platform stakeholders expects the project to contribute, with real positions behind the ranking rather than sentiment.
The protocol allocation. Projects admitted through the Community Track grant the Umia protocol treasury a fixed percentage of their token supply at TGE, enforced programmatically. That allocation is the price of admission, and it's also the alignment mechanism: the protocol receives an allocation in every project it admits, so the platform's stakeholders are ranking projects the protocol will hold an allocation in. Umia succeeds when its launches do, and the curation market makes that literal.
The Community Track requires the UMIA token to be deployed. Until then, all projects that apply are selected through the Curated Track.
After Admission
The tracks converge. Whichever way you came in, what follows is the same: the formation flow (see the Legal Framework), your auction configuration (Tailored Auctions), and launch. The only structural difference at the end: Curated projects pass the Curation Committee's launch-ready review, while Community projects were already market-approved at admission.